Tips for Effective Publications: Newsletters that Work

This seminar was originally broadcast in June 2003 as part of the EXCITE series (EXtending your Communications and Information Technology Experience).

Presenters: Dan Moser & Pam Peters
Topics include: determining your audience and meeting its needs, layout issues, university logo use, copyright issues, putting a PDF version of the newsletter on the Web, and more.

View seminar in Real Video format
NOTE: You will need the free RealPlayer to view the video.

• Newsletters That Work, by Dan Moser (36:31)
• Newsletters on the Web, by Pam Peters (15:25)

Seminar Handouts
Newsletters That Work, by Dan Moser (PDF - 2 pages, 31KB).
Newsletters on the Web, by Pam Peters (PDF - 1 pages, 26KB).
NOTE: You will need Adobe Reader to read and print a file.

Request the video: You may rent a VHS version for $5 or purchase it for $8. Please contact CIT (send e-mail to bcastan@unlnotes.unl.edu or call 402-472-3035).

Resources for further learning*

• Copyright Information
  • Copyright Clearance Center
  • U.S. Copyright Office General Information and Publications
  • ADEC Intellectual Property & Copyright Resource Collection
  • Copyright — You and Your Students
    Article in the September 2002 issue of CIT Information that provides information on and links to four very good resources on copyright issues, including a great primer on using digital art
• Creating PDF files
  • Creating PDF files with WordPerfect
  • Microsoft Word (2000-2003) does not provide a converter to convert Word document files to the Acrobat PDF format. You will need to install Adobe Acrobat. If you have problems using Adobe Acrobat from MS Word, please see the Adobe® Acrobat Support page for help. The Adobe Acrobat program is available from IS Computer Sales.
• Tips from CIT Information newsletter articles
  • 10 Tips for Better Newsletters, Brochures, etc.
  • How to get your message across with black and white
  • 10 tips for better digital photography
• Tips from C&T News articles, Colorado State University Cooperative Extension
  • Grammar Gaffes and Faux Pas
  • Grammar Gaffes and Faux Pas: Writing in the Active Voice
  • Desktop Design: How to Get Your Message Across with Big, Bigger, Biggest
• Elements of Style, by William Strunk, Jr.
  Provided by Bartleby.com -- "the most comprehensive reference publisher on the web, meeting the needs of students, educators, and the intellectually curious."
• Merriam-Webster Online Dictionary and Online Thesaurus
• Free Photos from IANR & USDA
• UNL, IANR, & 4-H Logos for Web, Print, and Presentation Materials

* Resource list updated March 28, 2007.